Jim Sandstrom

President of Risdall Sandstrom Media Works

Jim Sandstrom brings 39 years of advertising media experience to bear for clients of Risdall Sandstrom Media Works. Prior to RSMW, Jim was media director at Martin-Williams, BBDO, Fallon, NordicTrack, Price-McNabb and associate media director at Campbell-Mithun.

Jim offers comprehensive experience in virtually every media with hands-on planning and buying experience with television (network broadcast, network cable, local broadcast and local cable), radio (network and local market), magazines (consumer and business-to-business), out-of-home, newspaper, ethnic media, and online vehicles.

With experience selling magazine space for a national magazine, Jim also knows both sides of the media desk and employs a “No job too big, no job too small” philosophy having worked with a large, national, consumer goods clients on network television event sponsorship agreements, as well as negotiating with small town radio stations and newspapers for single-store retailers, and most everything in between.

Jim has a long history with the media vendor/sales community and has earned their respect by fair negotiating practices and providing vendors with media schedule performance data (if/when approved by client) so that vendor is able to adjust pricing, provide no-charge added value elements, etc. in order to make client’s media delivery more cost-effective.