Frequently Asked Questions

Does a prospective client need to have a certain minimum media budget to work with Risdall Sandstrom Media Works?

Do you do things on “spec”, like, create a suggested media plan for a prospect and, if that prospect likes it, you purchase the media and get paid for doing so?

Can you work with all media forms/vehicles?

Can I work with you on a “project” basis, or do you only work with clients on a long-term basis?

Do you guarantee the effectiveness of a media plan/media buy?

Once you buy a media schedule, can it be cancelled before completion?

Answers

Does a prospective client need to have a certain minimum media budget to work with Risdall Sandstrom Media Works?

YES…but the amount depends upon the scope of the project. People who are unfamiliar with media costs are often surprised to learn just how much advertising costs. Even one quarter page black and white ad in a Sunday edition of a local Minneapolis-St. Paul newspaper can cost over $8,000. A four color page in Business Week magazine runs in excess of $100,000. We need to be fairly compensated for the time it takes to do media research and analysis, planning, buying/negotiation, as well as for management of a client’s ad schedule.